7 traits of a logo that actually works
A great logo isn't about trends. It's about clarity, flexibility and staying power. Use these seven traits to judge any logo, including your own.
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Design advice for growing brands
Practical tips on branding, design and marketing, from the team that designs for founders and agencies every day.
Design subscription vs. in-house designer: what it really costs
Salary is only part of the price of hiring a designer. Here's a side-by-side look at in-house hires, agencies, freelancers and design subscriptions.
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How to write a design brief that gets it right the first time
Most revision rounds come from a vague brief. Here's a simple template that helps any designer deliver what you have in mind, faster.
Brand guidelines: what to include, even if you’re small
You don't need a 100-page brand book. Here's the lean set of brand guidelines every small business should have, and why it pays off.
How to keep your social media visuals consistent at scale
Posting more shouldn't mean looking messier. Five practical systems for keeping social content on brand, even when you publish every day.
Ad creatives that convert: a designer’s checklist
Great targeting can't save a weak creative. Use this checklist to design paid social and display ads that stop the scroll and drive clicks.
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